Market Segmentation – The Key to Smarter Marketing and Stronger Results
Table of Contents Market Segmentation – The Key to Smarter Marketing and Stronger Results What Is Market Segmentation? Market segmentation, or markedssegmentering in Norwegian, is the process of dividing a broad market into smaller, more specific groups of consumers with similar needs, preferences, and behaviors. Instead of promoting one message to everyone, segmentation allows […]
Customer Segmentation – Understanding and Reaching Your Ideal Audience
Table of Contents Customer Segmentation – Understanding and Reaching Your Ideal Audience What Is Customer Segmentation? Customer segmentation is the process of dividing your target audience into smaller, more defined groups based on shared characteristics such as demographics, behavior, interests, or purchasing habits. Instead of treating every customer the same way, segmentation helps businesses […]